{"id":162769,"date":"2026-06-10T16:56:36","date_gmt":"2026-06-10T16:56:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/pmg-segmentation\/"},"modified":"2026-06-10T18:16:07","modified_gmt":"2026-06-10T18:16:07","slug":"pmg-segmentation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/pmg-segmentation\/","title":{"rendered":"PMG Segmentation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">PMG segmentation is a traditional approach that divides customers into different categories: small, medium, and large. This simple method allows for analysis of the customer portfolio and better targeting of marketing efforts. To further refine the segmentation, subcategories can be created, such as Very Large customers. In B2B, PMG segmentation is widely used due to the significant disparity in customer value based on the revenue they generate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A PMG segmentation chart can be very useful for observing segment changes from year to year. This provides a concrete overview of customer shifts. It is worth noting that PMG segmentation has its limitations in certain industries, which raises pertinent questions about its universal applicability.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162769","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162769"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}