{"id":162768,"date":"2026-06-10T16:56:36","date_gmt":"2026-06-10T16:56:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/segmentation-by-satisfaction\/"},"modified":"2026-06-10T18:16:07","modified_gmt":"2026-06-10T18:16:07","slug":"segmentation-by-satisfaction","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/segmentation-by-satisfaction\/","title":{"rendered":"Segmentation by satisfaction"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Satisfaction segmentation is a customer segmentation approach that aims to classify customers based on their level of satisfaction with a company or product. This emerging method leverages the increasing availability of customer satisfaction data through feedback management tools (NPS, customer reviews, etc.). When a customer expresses their satisfaction through a rating or scale, this information can be integrated into the CRM to guide and personalize marketing initiatives. For example, it&#8217;s possible to temporarily suspend marketing communications to dissatisfied customers, or conversely, to specifically target the most satisfied customers and invite them to join a referral program. It&#8217;s also possible to tailor message content based on different segments corresponding to varying levels of satisfaction or dissatisfaction.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162768","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162768"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}