{"id":162767,"date":"2026-06-10T16:56:36","date_gmt":"2026-06-10T16:56:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/descriptive-segmentation\/"},"modified":"2026-06-10T18:16:07","modified_gmt":"2026-06-10T18:16:07","slug":"descriptive-segmentation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/descriptive-segmentation\/","title":{"rendered":"Descriptive Segmentation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Micro-segmentation is based on various criteria such as gender, age, income, location, family size, education level, and professional categories. This approach aims to characterize and understand customer value, establish the socio-demographic profile of a specific segment, choose the appropriate media channels to reach a target group, identify potential customers for a new product, and assess the size of a potential market.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162767","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162767"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}