{"id":162760,"date":"2026-06-10T16:56:36","date_gmt":"2026-06-10T16:56:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/market-segment\/"},"modified":"2026-06-10T18:16:07","modified_gmt":"2026-06-10T18:16:07","slug":"market-segment","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/market-segment\/","title":{"rendered":"Market segment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A market segment is a homogeneous subdivision of a larger market, grouping customers or prospects who share common characteristics such as age, gender, preferences, needs, or purchasing behavior. This segmentation allows for personalized offers and the adaptation of marketing strategies to better meet the specific expectations of each group. For increased effectiveness, it is sometimes necessary to subdivide these segments into smaller sub-segments or niches.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162760","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162760"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}