{"id":162751,"date":"2026-06-10T16:56:32","date_gmt":"2026-06-10T16:56:32","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/attrition-score\/"},"modified":"2026-06-10T18:15:59","modified_gmt":"2026-06-10T18:15:59","slug":"attrition-score","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/attrition-score\/","title":{"rendered":"Attrition score"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The churn score is a predictive metric used in direct marketing, particularly in the telecommunications sector, to estimate the likelihood that a customer or subscriber will switch providers or cancel their subscription. It is calculated by analyzing individuals&#8217; consumption habits and behaviors. This score helps identify customers at high risk of churn in order to implement proactive loyalty or re-engagement strategies. It differs from the churn rate, which is a retrospective and non-predictive metric.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162751","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162751"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}