{"id":162733,"date":"2026-06-10T16:56:29","date_gmt":"2026-06-10T16:56:29","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/customer-reference\/"},"modified":"2026-06-10T18:15:51","modified_gmt":"2026-06-10T18:15:51","slug":"customer-reference","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/customer-reference\/","title":{"rendered":"Customer reference"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Referencing a client involves mentioning one of your customers as a user of your products or services to persuade and reassure a potential client by highlighting the reliability and quality of the offer and the company providing it. Client references are primarily used in the B2B marketing sector. They have increased persuasive power when the cited client is large or similar to the prospect in terms of company size or industry. Recommendations are also well-received and reassuring for prospects. In a B2B context, a client reference can take various forms, such as a simple quote (usually subject to the client&#8217;s approval), a testimonial (in written form, video, etc.), or a client case study. This principle of client referencing can also be adapted to B2C sectors. For example, a tradesperson such as a kitchen designer or conservatory installer will often mention a client living in the immediate vicinity or further away from the prospect.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162733","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162733"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}