{"id":162731,"date":"2026-06-10T16:56:29","date_gmt":"2026-06-10T16:56:29","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/customer-complaint\/"},"modified":"2026-06-10T18:15:51","modified_gmt":"2026-06-10T18:15:51","slug":"customer-complaint","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/customer-complaint\/","title":{"rendered":"Customer complaint"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A customer complaint arises when a customer expresses dissatisfaction with an organization and requests action, whether explicit or implicit. This expected action can take various forms, such as financial compensation, a goodwill gesture, or an improvement to the products or services offered. Generally, a complaint is addressed directly to the company in question, and a response is expected to meet the customer&#8217;s expectations. With the advent of the internet, the line between simple public criticism and a customer complaint is becoming increasingly blurred. For example, a message of dissatisfaction shared on social media will only be considered a complaint if it includes a hashtag mentioning the brand, thus signifying direct contact with the company. Complaint management is therefore an essential component of a comprehensive customer relationship strategy.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162731","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162731"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}