{"id":162727,"date":"2026-06-10T16:56:29","date_gmt":"2026-06-10T16:56:29","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/post-purchase-reassurance\/"},"modified":"2026-06-10T18:15:51","modified_gmt":"2026-06-10T18:15:51","slug":"post-purchase-reassurance","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/post-purchase-reassurance\/","title":{"rendered":"Post-purchase reassurance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Post-purchase reassurance is a marketing and sales strategy used to reinforce a consumer&#8217;s purchasing decision by emphasizing its relevance and rationality. Its goal is to prevent any feelings of doubt that could lead to regret or dissatisfaction, which would be detrimental to customer loyalty and the company&#8217;s reputation. Whether during an assisted sale or a sales negotiation, the salesperson can use post-purchase reassurance by employing words or statements designed to reassure the buyer that their choice was sound. This practice can also be implemented without direct sales intervention, through subsequent marketing messages that congratulate and reinforce the customer&#8217;s decision, whether via mail, email, or other communication channels. Whether implemented in a sales context or purely for marketing purposes, post-purchase reassurance supports or complements the consumer&#8217;s natural purchasing process.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162727","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162727"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}