The Pareto principle, also known as the 80\/20 rule in marketing, highlights the phenomenon whereby a small proportion of customers generates the majority of revenue for most businesses. Specifically, according to this principle, approximately 80% of revenue comes from just 20% of customers. This observation, initially emphasized by Pareto to describe the unequal distribution of wealth within the population, has various applications in the business world.<\/p>\n\n\n\n
It is important to note that the 80\/20 rule is not always strictly applied, and its application can vary significantly depending on the industry. For example, it rarely applies in the TV subscription sector, to a limited extent in the mobile phone sector, and less so in the retail sector. In some areas, it might even be translated into a 90\/10 rule.<\/p>\n\n\n\n
Mentioning the principle of the Pareto rule primarily highlights the importance of prioritizing an approach focused on the most valuable customers within the framework of a customer loyalty strategy.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162725","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162725"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}