{"id":162712,"date":"2026-06-10T16:56:24","date_gmt":"2026-06-10T16:56:24","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/key-account-manager\/"},"modified":"2026-06-10T18:15:43","modified_gmt":"2026-06-10T18:15:43","slug":"key-account-manager","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/key-account-manager\/","title":{"rendered":"Key Account Manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Key Account Manager, also known as KAM, is a sales professional responsible for managing a portfolio of clients considered crucial to the company due to their financial impact or their importance as business references. It&#8217;s worth noting that semantic nuances can exist between the two terms, particularly in the context of SMEs or startups, where a key account may not exactly correspond to a large account, or at least may only be considered as such from a limited perspective. To learn more about the responsibilities and testimonials associated with this role, you can refer to&#8230;<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162712","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162712"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}