{"id":162701,"date":"2026-06-10T16:56:24","date_gmt":"2026-06-10T16:56:24","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/corporate-relationship\/"},"modified":"2026-06-10T18:15:43","modified_gmt":"2026-06-10T18:15:43","slug":"corporate-relationship","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/corporate-relationship\/","title":{"rendered":"Corporate relationship"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the world of health insurance companies, insurers, banks, and other specialized organizations, customer relations are referred to as member relationships. Contrary to the usual terminology that uses the term &#8220;customers,&#8221; these entities refer to them as members. Thus, Customer Relationship Management (CRM) or Customer Relationship Management (CRM) is giving way to Member Relationship Management (MRM). A marketing manager from MAIF shares his perspective on this particular dynamic.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162701","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162701"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}