{"id":162700,"date":"2026-06-10T16:56:24","date_gmt":"2026-06-10T16:56:24","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/donor-relationship\/"},"modified":"2026-06-10T18:15:43","modified_gmt":"2026-06-10T18:15:43","slug":"donor-relationship","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/donor-relationship\/","title":{"rendered":"Donor relationship"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the field of philanthropy, the concept of donor relations encompasses all actions undertaken with an organization&#8217;s generous contributors. This interaction is of paramount importance, as it is often more efficient and cost-effective to communicate with loyal donors than to seek new prospects. Donor relations generally pursue two complementary objectives. On the one hand, they aim to inform and reassure donors about how their donations are being used. On the other hand, they seek to encourage new contributions from donors who have not yet opted for regular giving. The advent of digital channels has partly simplified the management of these relationships by reducing communication costs and facilitating the distribution of content, such as explainer videos. However, it should be noted that an exclusive focus on existing donors can ultimately lead to difficulties in renewing financial support. A concrete example illustrating the importance of video in donor relations is that of the Red Cross, which highlights its approach to its benefactors.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162700","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162700"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}