{"id":162698,"date":"2026-06-10T16:56:24","date_gmt":"2026-06-10T16:56:24","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/re-engaging-inactive-customers\/"},"modified":"2026-06-10T18:15:43","modified_gmt":"2026-06-10T18:15:43","slug":"re-engaging-inactive-customers","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/re-engaging-inactive-customers\/","title":{"rendered":"Re-engaging inactive customers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Customer reactivation is a common and often profitable marketing practice. Generally, this approach aims to achieve two main objectives. On the one hand, it seeks to increase revenue by reactivating existing customers, and on the other hand, it can aim to optimize the customer database when the cost per contact is deemed excessive, particularly in the context of direct mail marketing. In digital marketing, reactivating inactive customers or users can be automated, primarily through email marketing or SMS, thus offering a very competitive cost per contact. Reactivation messages often include specific offers and can sometimes use humor or a sense of shared understanding. It is important to distinguish between reactivating inactive customers and reactivating prospects, as these two approaches have different objectives. Reactivating prospects involves specific challenges related to the conversion rate of marketing campaigns. For concrete examples, it is helpful to consult practical case studies in the field.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162698","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162698"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}