{"id":162691,"date":"2026-06-10T16:56:20","date_gmt":"2026-06-10T16:56:20","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/commercial-rebound\/"},"modified":"2026-06-10T18:15:35","modified_gmt":"2026-06-10T18:15:35","slug":"commercial-rebound","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/commercial-rebound\/","title":{"rendered":"Commercial rebound"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Upselling involves seizing the opportunity of an established contact with a customer, often initiated by the customer, to offer them a complementary product or service after addressing their initial request. This technique can be implemented during face-to-face meetings or by telephone. It is commonly used in sectors such as banking and insurance. For example, a branch customer advisor might practice upselling by suggesting a savings solution to a customer performing a routine transaction at the counter if they notice excess funds in their checking account. Another illustrative example is Orange, which successfully leveraged its Orange Bank service to offer telephone deals to potential customers inquiring about banking products in stores. Upselling generally requires specific awareness and training for employees, as it can significantly contribute to sales activity. Furthermore, upselling can also be implemented during inbound calls to customer service centers. Dedicated training programs exist for this practice, aimed at strengthening the skills of sales teams.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162691","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162691"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}