{"id":162687,"date":"2026-06-10T16:56:20","date_gmt":"2026-06-10T16:56:20","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/customer-recall-of-detractor\/"},"modified":"2026-06-10T18:15:35","modified_gmt":"2026-06-10T18:15:35","slug":"customer-recall-of-detractor","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/customer-recall-of-detractor\/","title":{"rendered":"Customer recall of detractor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The process of contacting dissatisfied customers aims to build customer loyalty by proactively reaching out to those who have expressed dissatisfaction, particularly through a negative Net Promoter Score (NPS). The criteria triggering this follow-up can vary depending on the specific characteristics of each company and its business context. For a concrete example of this practice, one can refer to the interface of CRM software specializing in managing contact tracing for dissatisfied customers.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162687","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162687"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}