{"id":162664,"date":"2026-06-10T16:56:16","date_gmt":"2026-06-10T16:56:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/prospect\/"},"modified":"2026-06-10T18:15:27","modified_gmt":"2026-06-10T18:15:27","slug":"prospect","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/prospect\/","title":{"rendered":"Prospect"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A prospect is a person or company identified as a potential customer who has not yet made a purchase but exhibits characteristics or a potential interest in a product or service. This can be a cold contact or a lead who has already shown some interest. Prospect management includes identifying, qualifying, and converting prospects into customers through targeted marketing and sales efforts. A prospect thus represents a business opportunity for the company to develop.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162664","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162664"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}