{"id":162662,"date":"2026-06-10T16:56:16","date_gmt":"2026-06-10T16:56:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/customer-promise\/"},"modified":"2026-06-10T18:15:27","modified_gmt":"2026-06-10T18:15:27","slug":"customer-promise","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/customer-promise\/","title":{"rendered":"Customer promise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A customer promise represents a commitment a company makes to its customers regarding the quality of its products or services. This principle can take various forms, ranging from a simple informal statement to more formal commitments such as a charter or a contractual guarantee. In the most binding cases, the brand can be held legally responsible for its promise to the customer. The customer promise can be a crucial element of the relationship between a company and its customers. For example, a car manufacturer might clearly state its customer promise regarding after-sales service.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162662","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162662"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}