{"id":162659,"date":"2026-06-10T16:56:16","date_gmt":"2026-06-10T16:56:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/referral-program\/"},"modified":"2026-06-10T18:15:27","modified_gmt":"2026-06-10T18:15:27","slug":"referral-program","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/referral-program\/","title":{"rendered":"Referral Program"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A referral program is a marketing strategy that rewards existing customers when they recommend a company&#8217;s products or services to their network, thereby encouraging the acquisition of new customers. Referrers typically receive benefits such as gifts, discounts, loyalty points, or a cash reward, while referred customers also receive incentives to facilitate their participation. This mechanism fosters a win-win relationship, reduces customer acquisition costs, and contributes to referrer loyalty. The balance of rewards must be carefully considered to maintain the program&#8217;s profitability.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162659","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162659"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}