{"id":162658,"date":"2026-06-10T16:56:16","date_gmt":"2026-06-10T16:56:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/transactional-loyalty-program\/"},"modified":"2026-06-10T18:15:27","modified_gmt":"2026-06-10T18:15:27","slug":"transactional-loyalty-program","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/transactional-loyalty-program\/","title":{"rendered":"Transactional Loyalty Program"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A transactional loyalty program is a marketing strategy that rewards customers for each purchase or transaction. It can take various forms, such as point accumulation, automatic discounts, gifts, or &#8220;buy 10, get 1 free&#8221; offers. The main objective of these programs is to encourage repeat purchases and foster long-term loyalty. Although often contrasted with relationship programs, transactional programs frequently incorporate elements of both approaches.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162658","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162658"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}