Status-based loyalty programs offer specific benefits based on a customer’s spending level. They are commonly implemented in sectors where customers may have varying purchasing behaviors. These programs aim to reward key customers, even if they represent only a small portion of the customer base but generate a large share of revenue (according to the Pareto principle, 80\/20).<\/p>\n\n\n\n
They have long been used by airlines and car rental companies to reward frequent business travelers. Through these programs, high-level customers are granted exclusive benefits, such as access to airline VIP lounges, often represented by a status card.<\/p>\n\n\n\n
However, a drawback of status-based programs is that downgrading to a lower status can be poorly received by customers whose spending has decreased. For example, the loyalty programs of the ride-hailing company Kapten and the ferry company Corsica Linea offer specific benefits based on customer loyalty levels.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162657","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162657"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}