In the field of marketing, the Pareto principle, also known as the 80\/20 rule, highlights the observation that in most businesses, a minority of customers generate the majority of revenue. Based on this rule, 80% of revenue typically comes from only 20% of customers. Pareto originally promoted this non-linear distribution model to illustrate the concentration of wealth within the population.<\/p>\n\n\n\n
It is important to note that in practice, the 80\/20 rule is not always applicable and varies considerably depending on the industry. For example, this principle is only minimally applicable in the TV subscription sector, to a limited extent in the mobile phone sector, and marginally in mass retail. In some sectors, as in others, a distribution more closely follows the 90\/10 rule.<\/p>\n\n\n\n
Invoking the Pareto principle primarily highlights the importance of focusing on the most profitable customers within a loyalty strategy. By understanding this dynamic, companies can optimize their efforts and resources to retain and satisfy their most valuable clientele.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162636","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162636"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}