{"id":162617,"date":"2026-06-10T16:56:08","date_gmt":"2026-06-10T16:56:08","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/contact-point\/"},"modified":"2026-06-10T18:15:10","modified_gmt":"2026-06-10T18:15:10","slug":"contact-point","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/contact-point\/","title":{"rendered":"Contact point"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A touchpoint refers to any interaction between a brand and an individual, whether a customer or a prospect, that allows for the transmission of advertising or marketing messages. These touchpoints can take various forms, such as advertising media, direct marketing channels, sales forces, or point-of-sale displays, and are all part of the consumer journey. Their role and impact vary depending on the industry and can be analyzed to understand purchasing behavior. A touchpoint can be initiated either by the advertiser or by the prospect themselves.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162617","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162617"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}