{"id":162612,"date":"2026-06-10T16:56:04","date_gmt":"2026-06-10T16:56:04","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/sales-pipeline\/"},"modified":"2026-06-10T18:15:00","modified_gmt":"2026-06-10T18:15:00","slug":"sales-pipeline","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/sales-pipeline\/","title":{"rendered":"Sales Pipeline"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The sales pipeline is a concept used to describe the process of converting leads into customers in a B2B sales context. This tool highlights the importance of maintaining a steady flow of leads to ensure the smooth operation of B2B business. The analogy with a refinery emphasizes that leads undergo various processing stages by marketing and sales teams to transform them into customers, according to a pre-established plan. However, it&#8217;s important to note that not all leads become customers, which sometimes limits the relevance of the sales pipeline concept.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162612","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162612"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}