{"id":162595,"date":"2026-06-10T16:56:00","date_gmt":"2026-06-10T16:56:00","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/perkonomics\/"},"modified":"2026-06-10T18:14:52","modified_gmt":"2026-06-10T18:14:52","slug":"perkonomics","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/perkonomics\/","title":{"rendered":"Perkonomics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the late 2000s, a trend known as the &#8220;small perks economy&#8221; emerged. This approach emphasizes the importance of paying close attention to customers by offering personalized gestures, specific benefits, and individual rewards. By operating on a small scale, these actions reinforce a sense of exclusivity and empower the individual, who often feels neglected or manipulated by brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These small perks aim to make customers feel valued and cherished by the brands they choose. They are effective ways to revitalize the customer-brand relationship, leading to greater customer satisfaction.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162595","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162595"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}