{"id":162590,"date":"2026-06-10T16:56:00","date_gmt":"2026-06-10T16:56:00","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/customer-share-or-food-share-share-of-wallet\/"},"modified":"2026-06-10T18:14:52","modified_gmt":"2026-06-10T18:14:52","slug":"customer-share-or-food-share-share-of-wallet","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/customer-share-or-food-share-share-of-wallet\/","title":{"rendered":"Customer share (or food share) &#8211; Share of wallet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Penetration rate, also known as wallet share, represents the proportion of purchases a consumer makes for a specific brand or product relative to their total purchases within a given product category over a specific period. This concept is commonly used in the retail industry to assess customer loyalty to a brand or product.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162590","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162590"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}