{"id":162584,"date":"2026-06-10T16:56:00","date_gmt":"2026-06-10T16:56:00","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/multichannel-customer-journey\/"},"modified":"2026-06-10T18:14:52","modified_gmt":"2026-06-10T18:14:52","slug":"multichannel-customer-journey","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/multichannel-customer-journey\/","title":{"rendered":"Multichannel customer journey"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The multichannel customer journey describes how a customer interacts with a business using different communication channels, such as the internet, physical stores, telephone, or mail, in a complementary manner. With the evolution of available channels, the term &#8220;multichannel&#8221; tends to be replaced by &#8220;omnichannel&#8221; to reflect a more integrated approach. To further explore this concept and understand its implications, it is helpful to refer to concrete examples.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162584","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162584"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}