{"id":162571,"date":"2026-06-10T16:55:56","date_gmt":"2026-06-10T16:55:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/cross-operation\/"},"modified":"2026-06-10T18:14:44","modified_gmt":"2026-06-10T18:14:44","slug":"cross-operation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/cross-operation\/","title":{"rendered":"Cross operation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cross-promotion refers to a marketing strategy that involves the simultaneous implementation of promotions or loyalty programs on various products, whether within the same company or between different brands. It&#8217;s a collaboration between products belonging to the same company or parent brand, or even a partnership between different companies. Brand syndication is one example of this type of cross-promotion.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162571","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162571"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}