{"id":162569,"date":"2026-06-10T16:55:56","date_gmt":"2026-06-10T16:55:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/one-to-one\/"},"modified":"2026-06-10T18:14:44","modified_gmt":"2026-06-10T18:14:44","slug":"one-to-one","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/one-to-one\/","title":{"rendered":"One to One"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One-to-one marketing involves personalizing promotional and communication efforts based on the expectations, behavior, and profile of each customer or prospect. This approach relies on collecting and analyzing personal data stored in a dedicated database, enabling the delivery of personalized, sometimes unique, messages, offers, or actions. It goes beyond simple name-based personalization by building on an evolving relationship and continuous learning. Digital channels, particularly the internet, facilitate this personalization through paperless processes and the ability to collect information.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162569","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162569"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}