{"id":162566,"date":"2026-06-10T16:55:56","date_gmt":"2026-06-10T16:55:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/omnichannel-2\/"},"modified":"2026-06-10T18:14:44","modified_gmt":"2026-06-10T18:14:44","slug":"omnichannel-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/omnichannel-2\/","title":{"rendered":"Omnichannel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Omnichannel describes the phenomenon whereby interactions between a business and its customers utilize an increasing variety of distinct communication channels. This approach encompasses both how a business communicates with its customers and how customers contact the business to obtain information about its products or services. For example, in the banking sector, omnichannel channels include telephone, mail, social media, physical branches, ATMs, customer service centers, mobile applications, online platforms, corporate websites, and many others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Omnichannel presents various marketing challenges, which are explored in greater detail and illustrated in dedicated articles on this topic.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162566","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162566"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}