{"id":162564,"date":"2026-06-10T16:55:56","date_gmt":"2026-06-10T16:55:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/omnibus-investigation\/"},"modified":"2026-06-10T18:14:44","modified_gmt":"2026-06-10T18:14:44","slug":"omnibus-investigation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/omnibus-investigation\/","title":{"rendered":"Omnibus (investigation)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">An omnibus survey is a co-financed survey, also known as a multi-client or multi-sample survey, which involves conducting a quantitative study with a representative sample, generally composed of more than 1,000 people nationwide. Several companies collaborate to develop a common questionnaire, each adding its own questions, thus pooling the high costs associated with this type of study. This method therefore offers small and medium-sized enterprises access to large samples while maintaining their representativeness.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162564","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162564"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}