{"id":162557,"date":"2026-06-10T16:55:56","date_gmt":"2026-06-10T16:55:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/nurturing\/"},"modified":"2026-06-10T18:14:44","modified_gmt":"2026-06-10T18:14:44","slug":"nurturing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/nurturing\/","title":{"rendered":"Nurturing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lead nurturing refers to the process of maintaining and following up with a prospect until they are ready to be converted into a customer. The duration of a project is a key element in assessing lead quality. The term &#8220;nurturing&#8221; originates from the idea of \u200b\u200bcultivating and caring for a potentially fruitful business relationship.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162557","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162557"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}