{"id":162550,"date":"2026-06-10T16:55:53","date_gmt":"2026-06-10T16:55:53","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/nps-net-promoter-score\/"},"modified":"2026-06-10T18:14:37","modified_gmt":"2026-06-10T18:14:37","slug":"nps-net-promoter-score","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/nps-net-promoter-score\/","title":{"rendered":"NPS (Net Promoter Score)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Net Promoter Score (NPS) is a tool for assessing customer loyalty to a company. Created by American expert Frederick Reichheld in the early 2000s, it is based on a key question: &#8220;How likely are you to recommend our supplier (or our company\/service\/product)?&#8221; Responses are rated on a scale of 0 to 10, ranging from &#8220;not at all&#8221; to &#8220;very much.&#8221; Customers giving a score of 9 or 10 are considered &#8220;promoters,&#8221; while those giving a score of 7 or 8 are considered &#8220;passives.&#8221; Finally, scores between 0 and 6 designate &#8220;detractors.&#8221; This method proves particularly well-suited for assessing the loyalty of a large customer base.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162550","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162550"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}