{"id":162168,"date":"2026-06-10T16:54:35","date_gmt":"2026-06-10T16:54:35","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/cpp\/"},"modified":"2026-06-10T18:12:06","modified_gmt":"2026-06-10T18:12:06","slug":"cpp","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/cpp\/","title":{"rendered":"CPP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8220;Most Valuable Customers&#8221; (MVCs) are a high-priority customer category within a company. This group is identified as crucial to the success of marketing campaigns and loyalty programs. MVCs are determined by evaluating their financial contribution through revenue, profitability, or by considering their potential future spending. In short, MVCs represent a customer segment that receives special attention due to their significant value to the company.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162168","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162168"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}