{"id":162154,"date":"2026-06-10T16:54:32","date_gmt":"2026-06-10T16:54:32","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/relational-contract-relational-promise\/"},"modified":"2026-06-10T18:11:57","modified_gmt":"2026-06-10T18:11:57","slug":"relational-contract-relational-promise","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/relational-contract-relational-promise\/","title":{"rendered":"Relational contract &#8211; Relational promise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Positioning a relationship program involves defining its purpose and the benefits it offers to its customers. Its role is twofold: it serves as a benchmark to ensure the consistency of the company&#8217;s relationship-building efforts and it allows for the explicit presentation of an attractive proposition to customers.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162154","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162154"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}