{"id":161808,"date":"2026-06-10T16:53:28","date_gmt":"2026-06-10T16:53:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/ebbt-scale\/"},"modified":"2026-06-10T18:09:43","modified_gmt":"2026-06-10T18:09:43","slug":"ebbt-scale","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/ebbt-scale\/","title":{"rendered":"EBBT scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1996, Hans Baumgartner and Jan-Benedict Steenkamp introduced a scale to assess the degree to which an individual is inclined to explore purchasing behaviors. This scale comprises two aspects: exploratory product acquisition (EAP) and exploratory information seeking (EIS). Each dimension consists of 10 items rated on a 5-point scale.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161808","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161808"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}