{"id":161807,"date":"2026-06-10T16:53:28","date_gmt":"2026-06-10T16:53:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/time-orientation-scale\/"},"modified":"2026-06-10T18:09:43","modified_gmt":"2026-06-10T18:09:43","slug":"time-orientation-scale","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/time-orientation-scale\/","title":{"rendered":"Time orientation scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1995, Douglas Amyx and John Mowen developed a scale to assess consumers&#8217; propensity to actively seek or delay obtaining potential gains or losses. This scale consists of seven items rated on five-point Likert scales.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161807","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161807"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}