{"id":161525,"date":"2026-06-10T16:52:40","date_gmt":"2026-06-10T16:52:40","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/pat\/"},"modified":"2026-06-10T18:07:48","modified_gmt":"2026-06-10T18:07:48","slug":"pat","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/pat\/","title":{"rendered":"PAT"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The projective method, developed by the Grey communications agency, involves inviting participants to visually express their perceptions or emotions about a product by drawing it. This technique aims to unlock individuals&#8217; underlying motivations. By studying the drawings afterward, it is possible to identify the participants&#8217; desires and aspirations.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161525","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161525"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}