{"id":161522,"date":"2026-06-10T16:52:40","date_gmt":"2026-06-10T16:52:40","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/paradessence\/"},"modified":"2026-06-10T18:07:48","modified_gmt":"2026-06-10T18:07:48","slug":"paradessence","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/paradessence\/","title":{"rendered":"Paradessence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Paradessence is a hybrid term of Anglo-Saxon origin, formed by combining the words &#8220;paradoxical&#8221; and &#8220;essence.&#8221; It refers to the ability of a product or service to satisfy two contradictory consumer needs. For example, a visitor to an amusement park might choose to ride a roller coaster for the fun and excitement it will provide, while also being aware that the attraction will also cause fear and anxiety.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161522","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161522"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}