{"id":161498,"date":"2026-06-10T16:52:36","date_gmt":"2026-06-10T16:52:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/absolute-non-consumer-n-c-a\/"},"modified":"2026-06-10T18:07:40","modified_gmt":"2026-06-10T18:07:40","slug":"absolute-non-consumer-n-c-a","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/absolute-non-consumer-n-c-a\/","title":{"rendered":"Absolute non-consumer (N.C.A.)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Non-consumers are individuals who, for various reasons, do not use a product or service at the time of the study. This lack of consumption can be due to several factors: some do not actually need the product, others have strong convictions that prevent them from using it (religious or otherwise), and some simply cannot access it due to geographical or availability constraints.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161498","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161498"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}