{"id":161488,"date":"2026-06-10T16:52:33","date_gmt":"2026-06-10T16:52:33","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/nih-factor-or-syndrome\/"},"modified":"2026-06-10T18:07:32","modified_gmt":"2026-06-10T18:07:32","slug":"nih-factor-or-syndrome","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/nih-factor-or-syndrome\/","title":{"rendered":"NIH (factor or syndrome)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of &#8220;Not invented here&#8221; stems from consumers&#8217; tendency to sometimes distrust novelties, products, or ideas originating from abroad. This phenomenon, often discussed by David Ogilvy, the founder of the eponymous advertising agency, is considered a significant risk factor for the success of a new product. It&#8217;s worth noting that there&#8217;s a variation intentionally developed by other advertisers, such as the J. Walter Thompson agency, which translates it as &#8220;Now perfected here.&#8221; This interpretation fuels the ongoing debate about the advantages and disadvantages of market globalization.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161488","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161488"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}