{"id":161476,"date":"2026-06-10T16:52:29","date_gmt":"2026-06-10T16:52:29","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/protocol-method\/"},"modified":"2026-06-10T18:07:23","modified_gmt":"2026-06-10T18:07:23","slug":"protocol-method","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/protocol-method\/","title":{"rendered":"Protocol Method"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Observing a person&#8217;s mental processes while they make a decision, such as during a purchase, is a research approach called thought verbalization. This method involves asking the individual to verbalize their thoughts aloud throughout the decision-making process.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161476","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161476"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}