{"id":161449,"date":"2026-06-10T16:52:25","date_gmt":"2026-06-10T16:52:25","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/hot-media-cold-media\/"},"modified":"2026-06-10T18:07:15","modified_gmt":"2026-06-10T18:07:15","slug":"hot-media-cold-media","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/hot-media-cold-media\/","title":{"rendered":"Hot media\/cold media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1962, renowned sociologist Marshall McLuhan proposed an original perspective on the role of media and their impact on our perception. According to him, a medium is considered &#8220;cold&#8221; if it encourages active audience participation while offering little information. Conversely, a medium is considered &#8220;hot&#8221; if it provides a large volume of information to its audience, thus leading to a more passive attitude. McLuhan identified print media, radio, and film as hot media, while billboards and television were classified as cold media.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161449","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161449"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}