When a person is motivated by the desire to bring joy to someone else through a purchase, this is referred to as altruistic buying. This can manifest as buying a gift or a shared purchase, such as equipment or a trip. Recognizing these altruistic motivations plays a crucial role in marketing strategies and advertising messages. This consideration is particularly emphasized in campaigns launched before festive periods, such as the holiday season.<\/p>\n\n\n\n
For example, when altruistic motivations toward children or grandchildren are identified, they will be featured in advertisements. In-store salespeople can also incorporate altruistic motivation into their sales pitches and arguments to better meet customer needs. Furthermore, the very design of products can be influenced by this motivation: gift sets are a concrete example of products specifically designed to satisfy consumers’ altruistic motivations.<\/p>\n\n\n\n
It is important to distinguish altruistic motivation from other types of purchasing motivations, as it is based on the desire to please others rather than on personal needs.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161447","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161447"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}