{"id":161437,"date":"2026-06-10T16:52:25","date_gmt":"2026-06-10T16:52:25","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/multi-attribute-model\/"},"modified":"2026-06-10T18:07:15","modified_gmt":"2026-06-10T18:07:15","slug":"multi-attribute-model","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/multi-attribute-model\/","title":{"rendered":"Multi-attribute model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Denis Darpy and Pierre Volle explain that the &#8220;multi-attribute&#8221; model is an approach that considers a person&#8217;s attitude toward something to stem from how they evaluate its various components. In other words, their overall opinion is the result of aggregating their beliefs about several important attributes. This method allows for the comparison of different products presented to a consumer, evaluating each attribute based on their expectations regarding use or consumption. In practice, the multi-attribute model is often mathematically represented by an equation of the form Ai = f(bi1, bi2, \u2026, bin), where i represents the brand, bik the belief, k the attribute, and Ai the attitude.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161437","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161437"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}