{"id":161430,"date":"2026-06-10T16:52:22","date_gmt":"2026-06-10T16:52:22","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/spiggle-and-sewall-model\/"},"modified":"2026-06-10T18:07:06","modified_gmt":"2026-06-10T18:07:06","slug":"spiggle-and-sewall-model","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/spiggle-and-sewall-model\/","title":{"rendered":"Spiggle and Sewall Model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1987, Susan Spiggle and Murphy Sewall developed an approach based on the earlier work of Narayama and Markin (1975). This method aims to study how consumers choose a retailer, taking into account various factors and the different options they consider in doing so.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161430","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161430"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}