{"id":161423,"date":"2026-06-10T16:52:22","date_gmt":"2026-06-10T16:52:22","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/olivers-model\/"},"modified":"2026-06-10T18:07:06","modified_gmt":"2026-06-10T18:07:06","slug":"olivers-model","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/olivers-model\/","title":{"rendered":"Oliver&#8217;s Model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1980, Richard Oliver developed a concept called the Expectation Confirmation Model. This model examines consumers&#8217; expectations before a purchase and compares them to the results after the purchase. It identifies three levels of performance: fair performance, ideal performance, and expected performance.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161423","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161423"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}