{"id":161415,"date":"2026-06-10T16:52:19","date_gmt":"2026-06-10T16:52:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/kalish-model\/"},"modified":"2026-06-10T18:06:58","modified_gmt":"2026-06-10T18:06:58","slug":"kalish-model","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/kalish-model\/","title":{"rendered":"Kalish model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Created by Shlomo Kalish in 1985 and based on Bass&#8217;s 1969 model, this concept examines how consumers adopt a new product by considering factors such as price, marketing communication, and uncertainty. Structured in two distinct phases (information\/adoption) and not taking competition into account, this model explains that the adoption rate is influenced by the impact of advertising, word-of-mouth, and adoption within the community of potential adopters.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161415","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161415"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}