{"id":161327,"date":"2026-06-10T16:52:05","date_gmt":"2026-06-10T16:52:05","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/advertising-incentive\/"},"modified":"2026-06-10T18:06:27","modified_gmt":"2026-06-10T18:06:27","slug":"advertising-incentive","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/advertising-incentive\/","title":{"rendered":"Advertising incentive"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Advertising incentive refers to the ability of an advertisement to influence consumers to perform a specific action, such as purchasing a product, visiting a store, trying a product, or changing their behavior. This metric allows for the evaluation of an advertisement&#8217;s effectiveness based on its power to motivate the target audience to act in accordance with the intended marketing objective.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161327","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161327"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}