{"id":161321,"date":"2026-06-10T16:52:05","date_gmt":"2026-06-10T16:52:05","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/memory-impact\/"},"modified":"2026-06-10T18:06:27","modified_gmt":"2026-06-10T18:06:27","slug":"memory-impact","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/memory-impact\/","title":{"rendered":"Memory impact"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of brand recall refers to the ability of an advertising message or campaign to leave a lasting impression on the memories of exposed consumers. To assess the brand recall of a campaign, different indicators are used depending on the objectives and the advertising medium. This impact can be measured using various methods, adapted to each type of advertising media. Cinema is generally recognized as the most impactful advertising medium due to its ability to provide high-quality exposure. Before the advent of smartphones, cinema had a brand recall impact rate of 75% according to the B-scale, while television was at 15%.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161321","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161321"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}