{"id":161255,"date":"2026-06-10T16:51:47","date_gmt":"2026-06-10T16:51:47","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/eye-tracking\/"},"modified":"2026-06-10T18:05:55","modified_gmt":"2026-06-10T18:05:55","slug":"eye-tracking","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/eye-tracking\/","title":{"rendered":"Eye tracking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Eye tracking is a technique for analyzing eye behavior that involves tracking and recording the movements, points, and duration of an individual&#8217;s gaze as they observe visual content. Initially developed to optimize print advertising and packaging design, this method is now widely used in digital marketing to study attention on websites, mobile applications, and in-store. It allows for the identification of areas of visual interest in order to strategically position key elements of a message or product to maximize their impact on the consumer.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161255","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161255"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}